Strategi Narasi untuk Penguatan Warisan Budaya dan Alam: Studi Perbandingan City Branding Cappadocia dan Grobogan
DOI:
https://doi.org/10.58684/paradigma.v2i1.52Keywords:
city branding, storytelling, heritage, Cappadocia, Grobogan, geoheritage, sustainable tourismAbstract
This research aims to analyze storytelling strategies for strengthening cultural and natural heritage-based city branding, through a comparative study of Cappadocia, Turkey and Grobogan Regency, Indonesia. Cappadocia is renowned for successfully leveraging geological and cultural heritage through strong visual narratives and unique tourist experiences, while Grobogan holds geoheritage potential such as the Sukolilo Karst, dolinas, and local cultural sites that remain underutilized. This study applies a qualitative method combining literature review, field observation, and key informant interviews. The findings reveal that visual narrative elements, community participation, and local myth packaging are crucial for reinforcing destination identity. This research proposes adaptive strategies to develop Grobogan’s city branding through authentic and sustainable storytelling approaches.
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